Visplore
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Client
Visplore
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Industry
Software
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Year
2020 to today
Unique aspects
- Marketing website for the international B2B market
- Numerous seamlessly embedded videos
- Ordering functions with integrations to HubSpot CRM and Paddle subscriptions
The goal
Online presence for international software marketing
The data analysis software Visplore is aimed at the international B2B market. It allows large datasets, such as those from machine production, to be quickly processed and visually analyzed.
We designed and structured the accompanying website, visplore.com, according to industry-specific best practices and integrated numerous features to collect and evaluate marketing data.
The “Use Cases” section plays a special role. Here, the diverse applications of Visplore are presented through customer examples. The embedded videos illustrate these use cases in a clear and understandable way.
The path to success
Clear web design that highlights the essentials
Structure and concept
Through analyses and workshops, we reviewed the presence of key competitors and compared it with Visplore’s requirements. Combined with current marketing best practices and a touch of creativity, this resulted in a website concept that can compete with well-established industry leaders.
Web design & UX
When a lot of information needs to be conveyed to enable an informed purchase decision, the clarity of presentation is crucial. On visplore.com, we demonstrate this through the use of generous whitespace, seamlessly integrated autoplay videos, and sharp call-to-action elements.
WordPress development
Under the hood, numerous custom WordPress functions and integrations are at work. For example, inquiry data is synced to a HubSpot CRM for further processing, and via a custom Paddle integration, the software can be purchased online through a subscription model. The users’ country is automatically detected to display the price in their local currency.
Ongoing support and maintenance
In addition to our usual update and maintenance service for WordPress, we also assist the Visplore team with questions regarding traffic analysis with Matomo, SEO, and Google Ads. Our Website Privacy Service subscription ensures that the privacy policy and cookie banner are automatically adjusted to comply with legal requirements and website technology.
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We usually build websites with WordPress and extend the popular CMS with custom features, from API integrations to e-commerce.
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