Google Partner

Our long-standing status as a Google Partner demonstrates our expertise in online advertising and optimization. Through regular training and certifications, our team stays up-to-date with the latest developments in online marketing.

Google Ads

Project workflow

Our team supports you from concept to reporting.

To advertise effectively for you, we first need to understand your business. In an initial meeting, we take a brief but thorough look at the key aspects of your business, from your operating hours and product portfolio to competitors and products.

Running Google Ads for the first time? Of course, we will also explain the basic functionality of Google Ads and how you can get the most out of your advertising budget.

A tailored ads strategy
Before launching your ads, we spend time gaining a solid understanding of your business goals, services/products, and target audience. We also want to learn more about your competitors. This allows us to develop a strategy that best meets your company’s needs and takes into account any challenges you may be facing (or could face).

To monitor the success of your ads campaigns, we establish appropriate key performance indicators (KPIs). Through the relevant settings in Google Ads and your Analytics account (e.g. setting up conversion tracking), we make these KPIs measurable.

Your Google Ads plan may also include the following factors:

  • Seasonality
  • Cash flow
  • Advertising restrictions
  • Expansion plans
  • Past and current marketing activities

Running ads for the right keywords is likely one of the most important factors for a successful ads campaign. If you target the wrong keywords, you risk wasting your advertising budget without achieving significant results. It’s crucial to find a balance between how relevant certain search terms are to you, how often they are searched for, and how competitive they are.

We conduct detailed analyses, gather data about your target audience, and analyze your analytics data to identify the keywords with the best chance of success. We then test and refine the approach over time.

With a solid understanding of your requirements and a list of suitable keywords, we’re ready to launch your ad campaigns.

Campaign setup and activation
We structure your campaigns so that related keywords are grouped together, and we create ads that highlight the unique selling points of your business. We identify relevant landing pages on your website and optimize them for optimal conversion rates.

Ad copy
95 characters isn’t much space to present your business perfectly. Limited space means that every word and sentence must be carefully chosen. That’s why we systematically test and optimize every element of our ad copy, from the headline to the displayed URL. What makes ad copy effective can depend on many factors, such as the search query, the user’s geographical location, the time of day, the ad’s position on the page, and much more.

Ads campaign optimization
During the campaign, we experiment with different bidding strategies, ad copy, and various keyword-matching options to test new ideas and identify tactics that have a statistically significant positive impact on your sales.

At all times, we monitor your ad spend and the results we achieve with it. We use conversion tracking with Google Analytics to assess the effectiveness of your ads from an ROI perspective.

Ongoing support
Google Ads campaigns don’t exist in isolation. Their performance can change due to external factors—whether it’s seasonal changes, reactions to external events, or competitor actions.

Our ongoing support ensures that your online advertising stays as focused as possible, responding quickly to opportunities and challenges

First impressions count
Using the right keywords and crafting persuasive ad copy for your campaigns is only part of the puzzle. It’s equally important to design the landing page where users are directed through your ad correctly.

A landing page has only a few seconds to make a good impression. If it doesn’t meet visitors’ expectations, they will leave immediately.

The most important task of the landing page is to meet visitor expectations and ensure continuity between the keywords, your ad, and your offer. Effective landing pages address the needs of different target groups and build trust.

Our approach
We support you with:

  • A structured approach to landing page optimization
  • Implementation of best practices to perfectly connect your landing pages to your ads campaigns
  • Development of buyer personas to better identify the needs of different target audiences
  • Experiments and tests – developing informed hypotheses and testing them to identify which tactic delivers the best results
  • Implementation of incremental improvements to your landing pages, which will have a long-term positive impact on your return on investment (ROI)

The initial focus of your campaigns will be to experiment with search terms used by your target audience. We evaluate these keywords based on their potential to drive visitors to your website and convert them (e.g. download, contact inquiry, purchase).

With this knowledge, we then work to further optimize your performance, reduce cost per click, and improve conversion rates to maximize your return on investment (ROI).

Once campaigns are profitable, we discuss the possibility of scaling your budget. The focus of this “growth phase” is to expand the reach of your campaigns while maintaining profitability, until your campaigns eventually reach the maximum possible audience.

Reports with vast amounts of data from Google Ads and Analytics are pointless if they don’t put the data into context.

Of course, you need to know how effective your ads are. But without the necessary background, it can be difficult to make informed decisions to improve performance.

Together, we develop key performance indicators (KPIs) that align with your business goals and provide you with all the necessary information to make sound decisions.

Do you want to boost your sales with Google Ads?
Do you feel that your current ad campaigns could be more efficient?

We would be happy to get back to you with a proposed date for a free consultation on Google advertising.

Google Ads Inquiry
Team von Resonanz Digital