Funded consultations offer an excellent opportunity for businesses to receive professional assistance in online marketing. Currently, there are two particularly appealing funding options available in Austria for the creation and optimization of websites, as well as for planning complementary online marketing measures: the newly launched KMU.DIGITAL and the subsidized business consulting offered by the Vienna Chamber of Commerce.
KMU.DIGITAL
KMU.DIGITAL is a comprehensive funding program that supports both consulting and subsequent project implementation. The funding options cover various aspects of digitalization: business processes, e-commerce & online marketing, IT security, and digital administration.
Funding types in the area of e-commerce
- Status and potential analysis: this involves an analysis of the current state and potential in e-commerce and online marketing. This consulting service is subsidized by 80% (max. €400).
- Strategic consulting: instead of a short potential analysis, a detailed strategy for digitalization and online marketing can be developed. This consulting service is supported with a 50% subsidy (max. €1,000).
- Implementation funding: After consulting, the concrete implementation of the recommended measures can be funded. The funding here amounts to 30% of the costs (max. €6,000).
Important:
Since the KMU.DIGITAL funding pool is often quickly depleted over the course of a year, applications should be submitted promptly. The consultation must be conducted by a certified KMU.DIGITAL consultant (in our agency, David Bongard is certified in the area of e-commerce).
Suitable for:
SMEs and sole proprietors with medium-sized projects who want to develop a concept before project implementation or plan more extensive online marketing measures.
For further details, visit kmudigital.at.
Our tip: contact us if you would like to use KMU.DIGITAL funding for our services. We are happy to assist you with the funding application.
Subsidized business consulting by WKO for Vienna-Based Companies
The subsidized business consulting by the Vienna Chamber of Commerce supports online marketing consultations for members of the Vienna Chamber of Commerce.
Funding types
- Grant for young entrepreneurs and startups: € 66 per consulting hour.
- Grant for businesses from the 4th year onwards: € 44 per consulting hour.
- Businesses can utilize up to 10 hours of consulting per year in online marketing.
Important:
Consultants must be registered with the Vienna Chamber of Commerce (WKO) to qualify for this funding (for example, David Bongard from our team). This funding does not include implementation support; therefore, only advisory services can be provided – programming or design work is not permitted.
Suitable for:
Smaller online marketing concepts, planning and designing websites, and supporting online marketing analyses.
For further details, visit the WKO Vienna website.
Our tip: Feel free to contact us if you wish to utilize funded business consulting. We are happy to assist you with the funding application after a brief preliminary discussion.
What can online marketing consultations achieve?
Consultations in online marketing are not only helpful for optimizing existing websites or online shops, but also for developing new strategies and concepts. Here are some of the key services offered:
- Website analysis and optimization: detailed analyses identify weaknesses and highlight optimization potentials, covering aspects such as user-friendliness, loading times, mobile optimization, and SEO.
- Strategic consulting: bsed on the analyses, a tailored strategy is developed that aligns with the specific needs and goals of the business. This may include the development of new marketing campaigns, improving online presence, or introducing new digital business models.
- Search engine optimization (SEO): an optimized website is crucial for good placement in search engines. SEO consulting helps identify relevant keywords and optimize the website accordingly.
- Content marketing: high-quality content is essential for success in online marketing. Consultations can help develop an effective content strategy tailored to the target audience, enhancing visibility and reach.
- Social media marketing: social media is a crucial channel for customer acquisition and retention. Informed consulting can help identify the right platforms and plan successful campaigns.
- Email marketing: Email marketing remains an effective tool for customer retention. Consultations can develop strategies for creating newsletters and other email campaigns to improve customer communication.
- Performance marketing: Targeted advertising efforts, such as Google Ads or social media ads, can help acquire new customers. Consultations assist in choosing the appropriate channels and strategies and continuously optimizing the campaigns.
If you are unsure which consulting model is right for your project, we would be happy to explain the details of the various funding models in a free consultation. Take this opportunity to leverage professional assistance to maximize your website’s potential, acquire new customers, and sustainably increase your business success.
Photo by Hal Gatewood on Unsplash
